Top Business Finance Apps in UAE Q4 2024 Performance

In the fourth quarter of 2024, the performance of top business finance and solutions applications on a unified platform in the United Arab Emirates showcased varied trends in downloads and active users. This data, sourced from Sensor Tower, provides a snapshot of the market dynamics for these apps.

NaqaD by Kamelpay saw a notable increase in weekly downloads, which peaked at approximately 4.3K during the week of December 23. Earlier in the quarter, downloads fluctuated, starting at 1.9K and experiencing an upward trend toward the end of the year.

Wio Business maintained a steady download rate with numbers ranging from 2.1K to 2.4K throughout most of the quarter. Active users remained relatively stable, with a slight increase from 31.1K to 34.4K by mid-December.

Mashreq Biz experienced a significant spike in downloads in October, reaching a high of 4.8K, before settling to lower numbers toward the end of the year.

The Accounting App - Zoho Books showed consistent weekly revenue, peaking at $2K in early December. Downloads increased steadily, with numbers rising from 568 to 1.5K by the end of the quarter. Active users also grew from 1.6K to 2.7K, indicating a robust engagement with the app.

PayPal Business maintained a steady download rate, beginning at 1.2K and slightly increasing to 1.3K by the end of December. Active users showed a slight increase from 2.3K to 2.4K over the same period.

For a deeper dive into these trends and more insights, visit Sensor Tower.